Hey, I'm Matt.

Welcome to my portfolio. These are examples of how I write, design, and advocate. I'm committed to make a difference in the world through my work. Get in touch if you want to make a difference together: [email protected].

WRITE + ADVOCATE

Public Comment to GTSAC (2024)

A letter to the Governor's Traffic Safety Advisory Commission, advocating for a Safe System Approach to traffic safety messaging throughout Michigan.

WRITE

The Next Mile Appeal (2024)

A five-part summary of major successes, sent as a fundraising email series that raised over $15,000.

ADVOCATE

Rise Up Podcast: E-bikes (2024)

Interview on Midwest Renewable Energy Association podcast about the environmental advantages of e-bikes.

DESIGN + WRITE

Know Your E-bike Rack Card (2024)

A double-sided card for bike shops to educate prospective buyers on e-bike classes, restrictions on use, and etiquette.

Design

Award Artwork (2023)

This design using stock art and LMB's brand colors was used for the 2023 Annual Awards presented by the League of Michigan Bicyclists.

DESIGN + ADVOCATE

E-bikes Are The Future Pin (2023)

A small batch of lapel pins for e-bike incentive advocates and allies.

DESIGN

Michigan Ride Calendar (2023)

Cover layout, design and production management for an annual directory of Michigan bicycling events. See also 2024, 2022, 2021, 2020.

DESIGN + WRITE

Michigan Bicyclist Magazine (2023)

Cover photo, editing, writing, and production management for the LMB member magazine.

DESIGN + WRITE + ADVOCATE

E-bike Incentive Pilot Proposal (2022)

A brief white paper making the case for a statewide e-bike incentive pilot program.

DESIGN + WRITE

Michigan Bicyclist: 40th Anniversary (2021)

Editing, writing, and production management for a special "40 Years of LMB" issue.

WRITE

Details With Dan (2018)

Ghostwriting internal communications from the head of Michigan State University IPF to over 1,200 employees.

DESIGN + WRITE

MSU Campus Water Report (2018)

Internal report on status of campus water use and conservation for upper-level Michigan State University administrators.

DESIGN + WRITE

IPF Strategy Cycle (2018)

Infographic to describe a complex annual process used by Infrastructure Planning and Facilities (IPF) at MSU.

DESIGN + WRITE

Berkley Style Guide (2015)

City logo redesign for the City of Berkley, Michigan.

WRITE

H.O.G. Officer Training Speech (2013)

Speechwriting for Scott Beck, GM North America Marketing Operations, Harley-Davidson Motor Company

© Matt Penniman. All rights reserved.